Mazda has shocked the automotive world today by unveiling the stunning new Shinari four-door coupe concept car at an exclusive event in Milan, Italy. The latest concept is the result of a collaboration between Mazda’s design studios in Germany, the U.S. and Japan and previews the automaker’s future design language

A sleek concept car has introduced a new design theme for Japanese car maker Mazda.

Mazda has take the media by surprised with the unveiling of a new four-door coupe concept at a private press event held in Milan today. Named Shinari, the concept reveals the new front end design as well as the overall design language for all future Mazda vehicles.In similar fashion to the previous Nagare styling theme, Mazda has coined the term "Kodo" for the new styling paradigm.  In Japanese it means soul of motion.When asked when the new design language would start to appear on new models, Ikuo Maeda, general manager of Mazda Motor Corp.’s design division, vaguely stated, "this design will lead to the next generation of Mazda design and will lead to other elements."The Kodo design language was created in a joint effort between Mazda’s design studios in Japan, U.S. and Germany.The Shinari as a four-door coupe is a clear signal that Mazda is targeting the premium segment where similar vehicles such as the Aston Martin Rapide, Porsche Panamera and upcoming Fisker Karma already reside.  In order to do so Mazda officials ackowledged that interior quality levels must improve."We want to play in the same group as BMW and Audi," said Derek Jenkins, director of design for Mazda North America. "On fit and finish we want the same level of quality."

Mazda has revealed its future design direction with the sleek Shinari concept car. The coupe-like four-door embraces the new Kodo design theme, which replaces the Nagare look that has formed the basis for Mazda design for years. Kodo translates to "soul of motion", something Mazda designers are trying to capture with an athletic, low slung stance that melds distinctive creases with flowing character lines.Details of the Shinari are scarce, although it’s unlikely the large coupe forms the basis of a future model. The look appears to borrow design elements from Maserati and Jaguar at its bold nose while there are hints of Aston Martin in the sweeping silhouette. Mazda is trying to give a clear view of its future by revealing the new design theme and details of its new models.Last week the car maker revealed details of its new Sky range of engines and transmissions as well as information about a new platform that will underpin most of its future models. As with most other car makers, Mazda’s main focus is reducing fuel use and improving environmental performance. But instead of hybrid cars and electric vehicles, Mazda is focusing on making fuel-saving technology affordable to the masses by improving the efficiency of the regular petrol and diesel engine. Mazda has targeted fuel savings of 30 per cent by 2015 primarily by improving engine and transmission efficiency and reducing the weight of its vehicles.

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